Sharrcem’s Earth Day initiative was a community engagement and environmental awareness program, aimed at fostering sustainability education, as well as awareness and action towards environmental conservation among second-grade children in the Hani i Elezit Municipality schools. Moreover, on this day, Sharrcem also incorporated community cleanup initiative, aimed at emphasizing the importance of environmental stewardship.

During the day, SHARRCEM organized:

Educational Session:

Introduction to Earth Day: Children were introduced to the significance of Earth Day, its annual observance on April 22, and its aim of promoting environmental protection.
Climate Change Awareness: The Environment department conducted a presentation on climate change, explaining the concept, its causes, consequences, and mitigation strategies in an age-appropriate manner.
Best Practices for Environmental Conservation: Children learned practical ways to contribute to environmental conservation, such as planting trees and flowers, waste management practices, and promoting eco-friendly transportation options like bicycles.
Interactive Session: Following the presentation, children engaged in an interactive session where they could ask questions and reinforce their understanding of the topics covered.

Hands-on Activities:

Earth Day Crafts: Children were provided with Earth Day-themed paper hats and informative brochures upon entry and engaged in drawing and coloring activities related to the planet Earth.
Tree Planting: Children participated in planting small trees in the garden in front of the municipality, fostering a sense of environmental stewardship and connection to nature.

Community Cleanup:

Employee-Led Cleanup: As part of the Earth Day celebration, a group of Sharrcem employees took the initiative to clean the area outside and around the company’s plant premises by removing garbage.
Purpose and Alignment: The cleanup initiative aimed to promote environmental performance, climate change mitigation, and energy efficiency. It aligned with TITAN’s core values of “WE CARE” and “WE WALK THE TALK,” emphasizing the company’s commitment to environmental responsibility and corporate citizenship.